An app that tells the city’s stories in the right place.
Location-aware audio routes to freely discover the stories, places and voices that shape your destination.
Pilot program · Applications open
Local authorities & destinations
What if your city became our next place to explore?
Guide is looking for its first pilot cities to co-create an experience that guides visitors on the ground — while helping destinations understand how people move through them.
FOR VISITORSAn audio experience, out in the world
GPS on · Audio · Free exploration
VISITS+ 18 %on routes this month
Two tools.
One destination.
One destination.
A portal that makes visitor behavior easier to understand.
Anonymized data, maps and interpretation tools to inform your decisions while staying grounded in reality.
The Guide Portal
From movement to understanding.
The partner portal brings together signals from Guide usage and turns them into a practical view of your destination. You remain in control of the analysis while the tool helps you see, compare and decide.
Destination viewMap visualization
Opportunities viewAnalysis & suggested actions
Content viewStories & editorial variants
01Field data
Understand visitor flows
Visits, routes, time spent and places viewed: access clear, actionable indicators to better understand how people use your destination.
02Spatial insights
See your destination differently
Heat maps, movement areas and points of interest reveal both busy hubs and places that remain underexplored.
03Decision support
Turn insight into action
An AI module puts signals into context, suggests hypotheses and offers ideas to combine with your local expertise.
Trust by design
Useful for the city.
Respectful of people.
Guide is designed to produce useful insights without tracking individuals. Portal data is anonymized and processed in line with GDPR requirements.
- Anonymized data
- Aggregated indicators
- Clearly defined purposes
An experiment, together
Your local expertise.
Our tool. One shared project.
We do not arrive with a ready-made answer. A pilot city helps shape the product, its uses and the indicators that will genuinely matter locally.
- 01
Define
Your challenges, audiences and the areas you want to understand better.
- 02
Co-create
Build useful routes, content and indicators together with your teams.
- 03
Experiment
Deploy Guide in the city and test it against real-world use.
- 04
Learn
Use feedback and anonymized data to inform the next decisions.
The ideal pilot city
Curious, committed and ready to test in the real world.
Do you represent a local authority, tourism office or public organization looking to showcase places, distribute visitor flows or enrich the visitor experience?
Whether your project is fully defined or still just an idea, we want to hear about it.
The first cities are being chosen now
Let’s build the next chapter of Guide with your city.
Tell us about your destination, your challenges and what you would like to understand better.
Suggest my city