01
Tell stories in the right place
Connecting a story to the place where it happened turns information into experience. Guide aims to bring heritage, landscapes and local voices to life where they make the most sense.
About Guide
Make the journey part of the story.
Guide imagines a different way to discover a destination: outdoors, at your own pace, guided by stories that unfold where they have something to tell.
Discover our purposeOur purpose
Help everyone better understand the places they move through, while giving destinations new ways to share their stories.
Where it starts
Curiosity should not stop at the edge of the path.
We often move through places without knowing what happened there, who shaped them or why they matter. The information exists, but it is scattered, sometimes hard to find and rarely connected to the moment of the visit.
Guide starts with a simple belief: technology can step back to bring the destination into focus. It can accompany a walk, give voice to a story and then leave room for the world around us.
What guides us
Three principles to explore differently.
02
Let everyone explore freely
A route offers direction without setting the pace. The experience is designed to support curiosity, detours and the time each person wants to spend in a place.
03
Expand the map of discovery
Guide also aims to bring villages, paths and lesser-known heritage into view, so attention is not always concentrated on the same places.
Our approach
Build with the people and places,
not in their place.
Guide is designed to be built in close contact with destinations and the people who bring them to life. The product moves forward step by step, through conversations, experiments and learning.
- 01
Listen
Understand the stories, uses and realities that make each destination unique.
- 02
Co-create
Work with the people who know, tell and bring places to life.
- 03
Experiment
Test the experience out in the world, observe and learn from real use.
- 04
Improve
Evolve routes and the product based on the feedback received.
The next chapter starts now
A vision to share.
People to introduce.
This page will grow to include the story of Guide, the people behind the project and the milestones that shaped its vision. In the meantime, discover the approach or come and talk with us.
A local story worth hearing?
Let’s help people discover your destination differently.
Local authorities, tourism offices, cultural venues or anyone curious about the project: let’s talk about what we could build together.
Contact us